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Date:
18th June 2025
Role:
Creative Direction, Photography
Presenting condoms either feel like a biology class or a bad joke.
This needed to sit somewhere else.
Our job was simple on paper, sell “dotted condoms”, but no one buys condoms for specs.
So instead of over-explaining, the work moves between three things: showing the product clearly, building some credibility around it, and then actually making you feel something. With beautiful photography and sharp messaging.
The visual language stays clean, almost editorial. No loud colours, no tacky cues. Just close, warm, slightly intimate moments that do the job without spelling it out.
It’s designed to work as a system - some pieces educate, some sell, some just build the vibe. Together, it makes the product feel less awkward, more considered.





