Capturing Life's Best Moments

Experience

Apr '25 Present

Head of Design, Bold Care

Led a full brand identity revamp across channels, built design systems that cut iteration time by 30%, and improved e-commerce and app engagement by 22%. Managed a team of six, delivered high-impact campaigns with double-digit sales growth, and aligned creative direction with business strategy.

Oct 21 Apr '25

Head of Design, Kapiva Ayurveda

Took charge of design for CRM, E-Commerce, UI, Offline and Performance marketing assets. My role here was to shape Kapiva's 'Modern Ayurveda' visual personality and help build a robust and productive team of multi disciplinary designers in a year.

Sep ’16 — Sep '21

Advertising Manager, Reliance Industries

Developed an E-Commerce website, Conducted more than 10 roadshows across India. Written and Delivered 3 ad commercial films.

Feb ’16 — Sep '16

Visual Designer, ITSA Brand Innovation

Delivered over 50 campaigns (offline and online) in six months, worked on/ with international clients such as Manchester United Football Club for the festival awards

Oct ‘15 — Feb ‘16

Copywriter/ Visual Designer, Mudpie Communication

Develop and execute key commercial campaigns with clients like Jindal Panther, Wendy’s, Jamie Oliver by writing scripts and executing videos. Oversee the creative process from start to finish of TVCs, Scripts, Casting, and talent assessment

Oct ‘15 — Feb ‘16

Project Executive, Adani Power

Worked as a Project Management Executive for Civil Contracts for India’s biggest coal project

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