Kapiva has partnered with Bollywood superstar Tiger Shroff to demystify the ancient Ayurvedic ingredient, Shilajit, and bring its incredible health benefits to a modern audience. This strategic collaboration marks an exciting chapter for the brand as it launches a range of premium Shilajit-based products, tailored to meet the specific health and wellness needs of fitness enthusiasts and individuals striving for a healthier lifestyle. With this partnership, Kapiva aims to bridge the gap between traditional Ayurvedic wisdom and contemporary fitness goals. The focus is on delivering solutions that enhance performance at the gym, boost immunity, and support overall wellness—all while staying true to the brand's Ayurvedic roots.

This collaboration with Tiger Shroff not only aligns with his image of peak fitness and health but also underscores Kapiva's mission to make natural, science-backed Ayurvedic solutions more accessible and appealing to a wider audience.