Big Pleasure

For this campaign, I directed “Big Pleasure” for our range of massager toys. The core concept revolved around presenting the products as larger-than-life objects, tying into the idea of big pleasure.

I was responsible for the strategy, planning, and execution of the entire campaign. This included:

• Developing and shaping the creative concept

• Leading the shoot and ensuring the vision translated into compelling visuals

• Overseeing the production of 70–80 creatives within just one month

• Designing listing images, website imagery, and campaign assets that maintained a consistent visual identity

The result was a cohesive, impactful campaign that not only amplified the product’s positioning but also delivered striking brand imagery across digital platforms.