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Date:
November 2024
Role:
Website Design, UI UX, Creative Direction
I was entrusted with the complete redesign of the home page for Kapiva Ayurveda's app, aiming to create a user-centric and visually appealing experience that aligns with the brand’s Ayurvedic ethos.
The project began with an in-depth exploration of user needs and business goals, which informed the creation of low-fidelity wireframes during the first week. These wireframes served as the foundation for structuring the page layout, ensuring seamless navigation and a cohesive user journey.
One of the key components I designed was the service and doctor's widget, which highlights essential offerings such as doctor consultations and personalized diet plans. This widget was crafted to be both functional and engaging, providing users with easy access to the brand’s value-added services.
Additionally, I conceptualized and designed new home page banners that not only conveyed key brand messages but also elevated the visual appeal of the app. These banners incorporated warm, earthy tones and minimalist designs, staying true to Kapiva Ayurveda’s brand identity while effectively capturing user attention.
This redesign aimed to enhance user engagement, improve accessibility, and create an intuitive interface that reflects Kapiva’s commitment to holistic wellness.






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