I was assigned the task of creating key visuals and performance ads for Kapiva’s Anti-Acne Serum, focusing on capturing the essence of the product's natural and Ayurvedic ingredients. The design required a clean, minimalist aesthetic to reflect the purity and efficacy of the serum.

To achieve this, I emphasized a visual layout that highlighted the hero ingredients, using soft, earthy tones to evoke a sense of calm and freshness, consistent with the product's skincare benefits. The composition was carefully balanced to ensure the product stood out while also drawing attention to the natural elements that make it effective.

These visuals were crafted to communicate the product’s value proposition at a glance, appealing to a health-conscious audience and reinforcing Kapiva’s commitment to natural wellness solutions.